Sunday, July 28, 2013
How to create and send to multiple email lists.
Your business caters to different people right? So does mine. Also I won't send the same email to an existing customer that I would send to a prospect right? That's where segmenting your list comes in!
Another reason can be to A/B test your campaign. What ever your reason, multiple lists are important. See the banner and video below for more details. :)
Automate Your Email Marketing with AWeber
Automate Your Email Marketing with AWeber
Another reason can be to A/B test your campaign. What ever your reason, multiple lists are important. See the banner and video below for more details. :)
Automate Your Email Marketing with AWeber
How to automatically email your subscribers from your RSS feed
This is one of the most useful features of having both an email list and a blog.
My blog http://www.pellaumag.tk/ gets most of its visits from the rss feed. When I post a new article it is automatically forwarded to my subscribers email via said RSS. How? Aweber's interface allows you to simply plug in your rss feed address, select who you want it sent to (In my case to ALL subscribers) and that's it. Almost automatic traffic back to your website.
Simple RSS to Email by AWeber Communications
My blog http://www.pellaumag.tk/ gets most of its visits from the rss feed. When I post a new article it is automatically forwarded to my subscribers email via said RSS. How? Aweber's interface allows you to simply plug in your rss feed address, select who you want it sent to (In my case to ALL subscribers) and that's it. Almost automatic traffic back to your website.
Simple RSS to Email by AWeber Communications
How to auto-respond to subscribers who sign up
I know you are busy!
I am to!
Maybe we can find the time to respond to the first few people who subscribe to our lists? However over time this will become overwhelming. So how can we do this while find time to run our business? The answer is simple. Most subscription services allow for an auto-responder. Some services are easier than others.
Personally I use Aweber's own.
Try AWeber's Autoresponders for $1
Maybe we can find the time to respond to the first few people who subscribe to our lists? However over time this will become overwhelming. So how can we do this while find time to run our business? The answer is simple. Most subscription services allow for an auto-responder. Some services are easier than others.
Personally I use Aweber's own.
Try AWeber's Autoresponders for $1
Get more returning visitors to your website.
Most customers visit your website and never revisit.
Most people actually don't purchase from you the first time. Why? They need to trust you first. That's why smart marketers make use of email lists. An email allows you to engage with these potential customers and get them back to your site where a sale can occur.
People like to shop around for a good deal. That's human nature and we can't stop that as marketers, however we can get them to trust us and eventually purchase. That's where email lists come in!
See banner below or sign up for a FREE test drive!
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Gmail’s New Inbox Tabs: Marketers, You Can Relax
Gmail recently reorganized inboxes into several tabbed spaces.
Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories.
One of those tabs is “Promotions,” designated for offers and marketing newsletters. Another is “Updates,” for more transactional messages (receipts, bills and the like).
The bottom line?
Your Emails Are Tucked Behind Tabs – At First
Originally, they fall under Promotions – unless the autosorting system perceives them as Updates – instead of the Primary tab, which loads by default.
Those who buy from you and those considering purchases want what you have. They still want to see your emails.
They’ll come looking for you in the Promotions area. They may keep you there, or they may drag your email to the “Inbox” tab, where your future emails will land, right up front.
In Fact, The Promotions Tab Could Be Your Best Friend
Your emails will land among fewer contemporaries. This means less chance of mass-deletion. It also means a higher chance of grabbing attention.
Add to that the mindset of someone who clicks to the Promotions tab. I let my Promotions build up all day, since they’re not constantly peppering my inbox. When I’m in the mood to buy something frivolous, to scan travel deals or to read newsletters, I click to my Promotions.
I’ve chosen the time I “receive” the email myself. I’m in the mood to read them, and I’m in more of a mood to buy than I would have been otherwise.
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I’ve chosen the time I “receive” the email myself. I’m in more of a mood to buy than I would have been otherwise.
Still, You Can Choose To Take Proactive Measures
To encourage the sorting system to get you into the main inbox, increase your readers’ engagement with your messages as much as possible.
Include links for them to click if you aren’t already. Even better, encourage people to reply to your emails by asking for their opinion on a topic or having them participate in a vote. (But be aware that even if the sorting system relocates you to the Inbox, readers can always switch you back, depending on their preferences.)
Finally, add a note to your thank-you page telling those who use Gmail that they’ll find your confirmation email in their “Updates” area.
If Sales Go Down, THEN Get Concerned
Common sense dictates that sales are the crucial stat to track. Sales are what bring in money.
Opens are great, but if they don’t lead to clicks and sales, their value is fairly low. If they DO lead to a drop in sales, let us know.
For now, we believe your opens will dip, your clicks will waver and your sales will stay steady – or, because of what we’ll call the “promotions mood factor,” perhaps even increase.
But as Silverpop’s Loren McDonald notes, “It will likely take 12 to 18 months before we can truly understand the impact.”
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